Hendin C TV Everywhere: The New Way Gen Y Enjoys TV and Movies
Clark Hendin TV Everywhere and Netflix Will Take the Guessing out of Targeting Gen Y The problem
The line between live broadcast television and online video content has become blurred in recent years. Viewers realize that they do not need to be sitting in front of a television to watch their favorite television show or movie. In addition to how video content is being absorbed, viewers have the option to view programs on demand whenever they choose. Gen Y specifically is migrating to Web TV and on-demand video content. They are “ignoring ads on traditional media, choosing instead to consume media online.”
Proximity’s Web TV media solution
Proximity’s focus group results show that Gen Y takes active measures to avoid traditional television commercials. They wish to receive their video entertainment on-demand with little to no interruption.
This report outlines how cable companies are now providing their customers with online access to the same content they would have if they were home in front of their television. In addition, non-cable companies are providing on-demand content through web enabled devices which users can view on their high definition television. Such companies are becoming increasingly popular among Gen Y. Companies that offer promotions to users of such non-cable companies, in addition to sponsoring TV Everywhere programming, will enjoy greater success in advertising to Gen Y.
TV Everywhere: The New Way Gen Y Enjoys TV and Movies
Clark Hendin
TV Everywhere and Netflix Will Take the Guessing out of Targeting Gen Y
The problem
The line between live broadcast television and online video content has become blurred in recent years. Viewers realize that they do not need to be sitting in front of a television to watch their favorite television show or movie. In addition to how video content is being absorbed, viewers have the option to view programs on demand whenever they choose. Gen Y specifically is migrating to Web TV and on-demand video content. They are “ignoring ads on traditional media, choosing instead to consume media online.”
Proximity’s Web TV media solution
Proximity’s focus group results show that Gen Y takes active measures to avoid traditional television commercials. They wish to receive their video entertainment on-demand with little to no interruption.
This report outlines how cable companies are now providing their customers with online access to the same content they would have if they were home in front of their television. In addition, non-cable companies are providing on-demand content through web enabled devices which users can view on their high definition television. Such companies are becoming increasingly popular among Gen Y. Companies that offer promotions to users of such non-cable companies, in addition to sponsoring TV Everywhere programming, will enjoy greater success in advertising to Gen Y.
Available now at www.proximity.edu